Analysis of Websites

Fashion Toast 
http://www.fashiontoast.com/

Fashion toast is a self promotion website for Rumi Neely a fashion blogger, who has carved out her own career as a fashion contributed, presenter and designer.

She started her self promotion by creating a bloodspot and then moved onto her very own website, allowing her many followers to be up to date on her most recent events and new projects.

The style of her website is still that of a blog, with there being only one main page with constant new image of her travels and adventures, and her writing only small pieces of information about what she is wearing and where she brought each item from. There are more images than journalistic writing pieces, very reminiscent of Tumblr and their image lead style. By her keeping her website in the same layout and format as her original blogspot page she is targeting the same audience and their style of blog that they are more familiar with. It also makes her page more young and fun, not very structured and very fitting with her own fashion style. 

On her blog Rumi also posts vimeo videos of her styling people, and so promoting one of her jobs as a stylist. This makes her more real to the reader as you can see what she really does and so makes the site more personal to her. These videos also break up the flow of the constant images as they can become very boring as they have little description. These videos save her from writing, which it is made clear on here she does not like to do. 

Another feature of her site is a header and a footer bar with other pages on that can be accessed as part of her site. The footer bar has access to her other social network promotion sites such as Facebook, Twitter, Formspring and Instagram. The placement of this information is very far away from what looks like the end of the page and so can be easily missed by readers. The pages that are placed in the header of the page are very easily visible yet are only leading to other fashion bloggers pages and so are not informing the reader on her anymore than the main page. She does however have access to an industry newsletter and so readers may access her site more often to read then and look at her content while on here.

I like the theme of this page as it complements her style and the style of her previous blog. This is very good continuity and will be easily recognised as her. She has now decided to update her background image more often, with this image always being very bright and vibrant.