Rankin
http://rankin.co.uk/

Rankin is the whorl renowned fashion photographer, working with the biggest names in music, fashion and film, his work sells for thousands and will forever keep growing in worth.

Rankin needs little promotion in order to get booked for shoots, however he does have his own promotional website showcasing his work and those that he has worked with.

The home page of his website reflects his loud personality and his larger than life attitude. It is also made very clear as to whose website this is and what to expect once the reader enters.

The reader can then decide what side of Rankin and his career they want to see. He has his own site about him and his photography, Rankin film with his video work, Rankin LA which was previously based on his pop up gallery however this has returned to London and so this page is now dis- used and finally Hunger TV and magazine which he has personally started using his own images of current and rising music, model and film stars. He is expanding his empire and his website reflects this and has broken them down into their own smaller divisions, making it less complicated for readers to navigate what they are interested in and what they want to see. 

As he is a photographer the theme of the site is very much based around his images. This theme is displaying a slideshow of images that he has taken in 80% of the page, with all other text being placed simply at the header of the page. He has then added his Tumblr and Twitter as their own page along with his previous exhibitions and also his store, where photos can be purchased directly. 

I like this layout of this site and the use of pages to make the site more easy to navigate and simple to use. The choice to have the writing be so simple and the images the focal point is very effective. He does not have an about me page though and this can make the page to serious and not very welcoming, which is important as the reader wants to know who they are looking and what the person who is behind the camera as well as what was captured in front of it.